It all began with one bold vision to create the ultimate sweet factory, packed with the widest range, most innovative flavors and textures and the best sweets around town.
The Mister Sweet factory started in Primrose with just 15 trailblazing
team members, whipping up extra-ordinary creations. The secret sauce was simple: top-notch quality, endless variety, and always pushing the limits with new flavors and textures. These aren't just business principles-they re the heartbeat of the
Mister Sweet brand.
Mister Sweet is more than just a brand - it's a legacy that started out as a family-run business built on legendary quality and game-changing innovation, since 1971. From serving beloved 'mom & pop' shops and independent stores across Gauteng and the Western Cape to spreading our sensorial rush nationwide and now reintroducing the brand with a fresh, bold vibe, Mister Sweet continues to set the stage for even more flavour-packed adventures ahead.