About Us

The Founder

It all began with one bold vision to create the ultimate sweet factory, packed with the widest range, most innovative flavors and textures and the best sweets around town.

The Mister Sweet factory started in Primrose with just 15 trailblazing team members, whipping up extra-ordinary creations. The secret sauce was simple: top-notch quality, endless variety, and always pushing the limits with new flavors and textures. These aren't just business principles-they re the heartbeat of the Mister Sweet brand.

The History of Mister Sweet

In 1971, one man had a dream…
And that man was Darryl Senior…
To build a sweet factory that would produce the best sweets in the business Mister Sweet started in Primrose with only 15 employees, in a 600 square meter factory.

His tenacious personality and dogged single-mindedness ensured the business grew slowly.

For Darryl, the two keys to success in his business have been good quality product, great variety and constant innovation.
Keys that remain at the heart of the business today.

Where has Mister Sweet come from?

Mister Sweet is an evolving family business based on credible product quality & world class product innovation.

Started in 1971 – foundation was servicing the ‘mama-papa’ shops and independent trade initially only in Gauteng and the Western Cape.

In 2011, formed partnership with Lodestone Brands to take business to the next level. In March 2012, expanded distribution nationally and relaunched the brand.

In June 2021 Mister Sweet found its new home when it was bought by Premier FMCG.

The Founder

The History of Mister Sweet

Where has Mister Sweet come from?

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